Out Of Home Advertising #5 Outdoor Advertising In The Digital World

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Out Of Home Advertising #5 Outdoor Advertising In The Digital World

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Out

out (out),USA pronunciation adv. 
  1. away from, or not in, the normal or usual place, position, state, etc.: out of alphabetical order; to go out to dinner.
  2. away from one's home, country, work, etc., as specified: to go out of town.
  3. in or into the outdoors: to go out for a walk.
  4. to a state of exhaustion, extinction, or depletion: to pump a well out.
  5. to the end or conclusion;
    to a final decision or resolution: to say it all out.
  6. to a point or state of extinction, nonexistence, etc.: to blow out the candle; a practice on the way out.
  7. in or into a state of neglect, disuse, etc.;
    not in current vogue or fashion: That style has gone out.
  8. so as not to be in the normal or proper position or state;
    out of joint: His back went out after his fall.
  9. in or into public notice or knowledge: The truth is out at last.
  10. seeking openly and energetically to do or have: to be out for a good time.
  11. not in present possession or use, as on loan: The librarian said that the book was still out.
  12. on strike: The miners go out at midnight.
  13. so as to project or extend: to stretch out; stick your tongue out.
  14. in or into activity, existence, or outward manifestation: A rash came out on her arm.
  15. from a specified source or material: made out of scraps.
  16. from a state of composure, satisfaction, or harmony: to be put out over trifles.
  17. in or into a state of confusion, vexation, dispute, variance, or unfriendliness: to fall out about trifles.
  18. so as to deprive or be deprived: to be cheated out of one's money.
  19. so as to use the last part of: to run out of gas.
  20. from a number, stock, or store: to point out the errors.
  21. aloud or loudly: to cry out.
  22. with completeness or effectiveness: to fill out.
  23. thoroughly;
    completely;
    entirely: The children tired me out.
  24. so as to obliterate or make undecipherable: to cross out a misspelling; to ink out.
  25. all out, with maximum effort;
    thoroughly or wholeheartedly: They went all out to finish by Friday.
  26. out and away, to a surpassing extent;
    far and away;
    by far: It was out and away the best apple pie she had ever eaten.
  27. out for, aggressively determined to acquire, achieve, etc.: He's out for all the money he can get.
  28. out from under, out of a difficult situation, esp. of debts or other obligations: The work piled up while I was away and I don't know how I'll ever get out from under.
  29. out of: 
    • not within: out of the house.
    • beyond the reach of: The boat's passengers had sailed out of hearing.
    • not in a condition of: out of danger.
    • so as to deprive or be deprived of.
    • from within or among: Take the jokers out of the pack.
    • because of;
      owing to: out of loyalty.
    • foaled by (a dam): Grey Dancer out of Lady Grey.
  30. out of it, [Informal.]
    • not part of or acceptable within an activity, social group, or fashion: She felt out of it because none of her friends were at the party.
    • not conscious;
      drunk or heavily drugged.
    • not alert or clearheaded;
      confused;
      muddled.
    • eliminated from contention: If our team loses two more games, we'll be out of it.
  31. out of sight. See  sight (def. 19).
  32. out of trim, (of a ship) drawing excessively at the bow or stern.

adj. 
  1. not at one's home or place of employment;
    absent: I stopped by to visit you last night, but you were out.
  2. not open to consideration;
    out of the question: I wanted to go by plane, but all the flights are booked, so that's out.
  3. wanting;
    lacking;
    without: We had some but now we're out.
  4. removed from or not in effective operation, play, a turn at bat, or the like, as in a game: He's out for the season because of an injury.
  5. no longer having or holding a job, public office, etc.;
    unemployed;
    disengaged (usually fol. by of ): to be out of work.
  6. inoperative;
    extinguished: The elevator is out. Are the lights out?
  7. finished;
    ended: before the week is out.
  8. not currently stylish, fashionable, or in vogue: Fitted waistlines are out this season.
  9. unconscious;
    senseless: Two drinks and he's usually out.
  10. not in power, authority, or the like: a member of the out party.
  11. [Baseball.]
    • (of a batter) not succeeding in getting on base: He was out at first on an attempted bunt.
    • (of a base runner) not successful in an attempt to advance a base or bases: He was out in attempting to steal second base.
  12. beyond fixed or regular limits;
    out of bounds: The ball was out.
  13. having a pecuniary loss or expense to an indicated extent: The company will be out millions of dollars if the new factory doesn't open on schedule.
  14. incorrect or inaccurate: His calculations are out.
  15. not in practice;
    unskillful from lack of practice: Your bow hand is out.
  16. beyond the usual range, size, weight, etc. (often used in combination): an outsize bed.
  17. exposed;
    made bare, as by holes in one's clothing: out at the knees.
  18. at variance;
    at odds;
    unfriendly: They are out with each other.
  19. moving or directed outward;
    outgoing: the out train.
  20. not available, plentiful, etc.: Mums are out till next fall.
  21. external;
    exterior;
    outer.
  22. located at a distance;
    outlying: We sailed to six of the out islands.
  23. [Cricket.]not having its innings: the out side.
  24. of or pertaining to the playing of the first nine holes of an 18-hole golf course (opposed to in): His out score on the second round was 33.

prep. 
  1. (used to indicate movement or direction from the inside to the outside of something): He looked out the window. She ran out the door.
  2. (used to indicate location): The car is parked out back.
  3. (used to indicate movement away from a central point): Let's drive out the old parkway.

interj. 
  1. begone! away!
  2. (used in radio communications to signify that the sender has finished the message and is not expecting or prepared to receive a reply.) Cf.  over (def. 61).
  3. [Archaic.](an exclamation of abhorrence, indignation, reproach, or grief (usually fol. by upon): Out upon you!

n. 
  1. a means of escape or excuse, as from a place, punishment, retribution, responsibility, etc.: He always left himself an out.
  2. a person who lacks status, power, or authority, esp. in relation to a particular group or situation.
  3. Usually,  outs. persons not in office or political power (distinguished from ins).
  4. [Baseball.]a put-out.
  5. (in tennis, squash, handball, etc.) a return or service that does not land within the in-bounds limits of a court or section of a court (opposed to in).
  6. something that is out, as a projecting corner.
  7. [Print.]
    • the omission of a word or words.
    • the word or words omitted.
  8. [Northern Brit. Dial.]an outing.
  9. be on the or  at outs with, to be estranged from (another person);
    be unfriendly or on bad terms with: He is on the outs with his brother.

v.i. 
  1. to go or come out.
  2. to become public, evident, known, etc.: The truth will out.
  3. to make known;
    tell;
    utter (fol. by with): Out with the truth!

v.t. 
  1. to eject or expel;
    discharge;
    oust.
  2. to intentionally expose (a secret homosexual, esp. a public figure).

Of

of1  (uv, ov; unstressed əv or, esp. before consonants, ə),USA pronunciation prep. 
  1. (used to indicate distance or direction from, separation, deprivation, etc.): within a mile of the church; south of Omaha; to be robbed of one's money.
  2. (used to indicate derivation, origin, or source): a man of good family; the plays of Shakespeare; a piece of cake.
  3. (used to indicate cause, motive, occasion, or reason): to die of hunger.
  4. (used to indicate material, component parts, substance, or contents): a dress of silk; a book of poems; a package of cheese.
  5. (used to indicate apposition or identity): Is that idiot of a salesman calling again?
  6. (used to indicate specific identity or a particular item within a category): the city of Chicago; thoughts of love.
  7. (used to indicate possession, connection, or association): the king of France; the property of the church.
  8. (used to indicate inclusion in a number, class, or whole): one of us.
  9. (used to indicate the objective relation, the object of the action noted by the preceding noun or the application of a verb or adjective): the ringing of bells; He writes her of home; I'm tired of working.
  10. (used to indicate reference or respect): There is talk of peace.
  11. (used to indicate qualities or attributes): an ambassador of remarkable tact.
  12. (used to indicate a specified time): They arrived of an evening.
  13. [Chiefly Northern U.S.]before the hour of;
    until: twenty minutes of five.
  14. on the part of: It was very mean of you to laugh at me.
  15. in respect to: fleet of foot.
  16. set aside for or devoted to: a minute of prayer.
  17. [Archaic.]by: consumed of worms.

Home

home (hōm),USA pronunciation n., adj., adv., v.,  homed, hom•ing. 
n. 
  1. a house, apartment, or other shelter that is the usual residence of a person, family, or household.
  2. the place in which one's domestic affections are centered.
  3. an institution for the homeless, sick, etc.: a nursing home.
  4. the dwelling place or retreat of an animal.
  5. the place or region where something is native or most common.
  6. any place of residence or refuge: a heavenly home.
  7. a person's native place or own country.
  8. (in games) the destination or goal.
  9. a principal base of operations or activities: The new stadium will be the home of the local football team.
  10. [Baseball.]See  home plate. 
  11. [Lacrosse.]one of three attack positions nearest the opposing goal.
  12. at home: 
    • in one's own house or place of residence.
    • in one's own town or country.
    • prepared or willing to receive social visits: Tell him I'm not at home. We are always at home to her.
    • in a situation familiar to one;
      at ease: She has a way of making everyone feel at home.
    • well-informed;
      proficient: to be at home in the classics.
    • played in one's hometown or on one's own grounds: The Yankees played two games at home and one away.

adj. 
  1. of, pertaining to, or connected with one's home or country;
    domestic: home products.
  2. principal or main: the corporation's home office.
  3. reaching the mark aimed at: a home thrust.
  4. played in a ball park, arena, or the like, that is or is assumed to be the center of operations of a team: The pitcher didn't lose a single home game all season.Cf. away (def. 14).

adv. 
  1. to, toward, or at home: to go home.
  2. deep;
    to the heart: The truth of the accusation struck home.
  3. to the mark or point aimed at: He drove the point home.
    • into the position desired;
      perfectly or to the greatest possible extent: sails sheeted home.
    • in the proper, stowed position: The anchor is home.
    • toward its vessel: to bring the anchor home.
  4. bring home to, to make evident to;
    clarify or emphasize for: The irrevocability of her decision was brought home to her.
  5. home and dry, having safely achieved one's goal.
  6. home free: 
    • assured of finishing, accomplishing, succeeding, etc.: If we can finish more than half the work today, we'll be home free.
    • certain to be successfully finished, accomplished, secured, etc.: With most of the voters supporting it, the new law is home free.
  7. write home about, to comment especially on;
    remark on: The town was nothing to write home about. His cooking is really something to write home about.

v.i. 
  1. to go or return home.
  2. (of guided missiles, aircraft, etc.) to proceed, esp. under control of an automatic aiming mechanism, toward a specified target, as a plane, missile, or location (often fol. by in on): The missile homed in on the target.
  3. to navigate toward a point by means of coordinates other than those given by altitudes.
  4. to have a home where specified;
    reside.

v.t. 
  1. to bring or send home.
  2. to provide with a home.
  3. to direct, esp. under control of an automatic aiming device, toward an airport, target, etc.

Advertising

ad•ver•tis•ing (advər tī′zing),USA pronunciation n. 
  1. the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
  2. paid announcements;
    advertisements.
  3. the profession of planning, designing, and writing advertisements.
Also,  adver•tiz′ing. 

Outdoor

out•door (outdôr′, -dōr′),USA pronunciation adj. 
  1. Also,  outdoors. characteristic of, located, occurring, or belonging outdoors: an outdoor barbecue; outdoor sports.
  2. outdoorsy.

Advertising

ad•ver•tis•ing (advər tī′zing),USA pronunciation n. 
  1. the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
  2. paid announcements;
    advertisements.
  3. the profession of planning, designing, and writing advertisements.
Also,  adver•tiz′ing. 

In

in (in),USA pronunciation prep., adv., adj., n., v.,  inned, in•ning. 
prep. 
  1. (used to indicate inclusion within space, a place, or limits): walking in the park.
  2. (used to indicate inclusion within something abstract or immaterial): in politics; in the autumn.
  3. (used to indicate inclusion within or occurrence during a period or limit of time): in ancient times; a task done in ten minutes.
  4. (used to indicate limitation or qualification, as of situation, condition, relation, manner, action, etc.): to speak in a whisper; to be similar in appearance.
  5. (used to indicate means): sketched in ink; spoken in French.
  6. (used to indicate motion or direction from outside to a point within) into: Let's go in the house.
  7. (used to indicate transition from one state to another): to break in half.
  8. (used to indicate object or purpose): speaking in honor of the event.
  9. in that, because;
    inasmuch as: In that you won't have time for supper, let me give you something now.

adv. 
  1. in or into some place, position, state, relation, etc.: Please come in.
  2. on the inside;
    within.
  3. in one's house or office.
  4. in office or power.
  5. in possession or occupancy.
  6. having the turn to play, as in a game.
  7. [Baseball.](of an infielder or outfielder) in a position closer to home plate than usual;
    short: The third baseman played in, expecting a bunt.
  8. on good terms;
    in favor: He's in with his boss, but he doubts it will last.
  9. in vogue;
    in style: He says straw hats will be in this year.
  10. in season: Watermelons will soon be in.
  11. be in for, to be bound to undergo something, esp. a disagreeable experience: We are in for a long speech.
  12. in for it, [Slang.]about to suffer chastisement or unpleasant consequences, esp. of one's own actions or omissions: I forgot our anniversary again, and I'll be in for it now.Also,[Brit.,] for it. 
  13. in with, on friendly terms with;
    familiar or associating with: They are in with all the important people.

adj. 
  1. located or situated within;
    inner;
    internal: the in part of a mechanism.
  2. [Informal.]
    • in favor with advanced or sophisticated people;
      fashionable;
      stylish: the in place to dine; Her new novel is the in book to read this summer.
    • comprehensible only to a special or ultrasophisticated group: an in joke.
  3. well-liked;
    included in a favored group.
  4. inward;
    incoming;
    inbound: an in train.
  5. plentiful;
    available.
  6. being in power, authority, control, etc.: a member of the in party.
  7. playing the last nine holes of an eighteen-hole golf course (opposed to out): His in score on the second round was 34.

n. 
  1. Usually,  ins. persons in office or political power (distinguished from outs).
  2. a member of the political party in power: The election made him an in.
  3. pull or influence;
    a social advantage or connection: He's got an in with the senator.
  4. (in tennis, squash, handball, etc.) a return or service that lands within the in-bounds limits of a court or section of a court (opposed to out).

v.t. Brit. [Dial.]
  1. to enclose.

The

the1  (stressed ᵺē; unstressed before a consonant ᵺə;
unstressed before a vowel ᵺē),USA pronunciation
 definite article. 
  1. (used, esp. before a noun, with a specifying or particularizing effect, as opposed to the indefinite or generalizing force of the indefinite article a or an): the book you gave me; Come into the house.
  2. (used to mark a proper noun, natural phenomenon, ship, building, time, point of the compass, branch of endeavor, or field of study as something well-known or unique):the sun;
    the Alps;
    theQueen Elizabeth;
    the past; the West.
  3. (used with or as part of a title): the Duke of Wellington; the Reverend John Smith.
  4. (used to mark a noun as indicating the best-known, most approved, most important, most satisfying, etc.): the skiing center of the U.S.; If you're going to work hard, now is the time.
  5. (used to mark a noun as being used generically): The dog is a quadruped.
  6. (used in place of a possessive pronoun, to note a part of the body or a personal belonging): He won't be able to play football until the leg mends.
  7. (used before adjectives that are used substantively, to note an individual, a class or number of individuals, or an abstract idea): to visit the sick; from the sublime to the ridiculous.
  8. (used before a modifying adjective to specify or limit its modifying effect): He took the wrong road and drove miles out of his way.
  9. (used to indicate one particular decade of a lifetime or of a century): the sixties; the gay nineties.
  10. (one of many of a class or type, as of a manufactured item, as opposed to an individual one): Did you listen to the radio last night?
  11. enough: He saved until he had the money for a new car. She didn't have the courage to leave.
  12. (used distributively, to note any one separately) for, to, or in each;
    a or an: at one dollar the pound.

World

world (wûrld),USA pronunciation n. 
  1. the earth or globe, considered as a planet.
  2. (often cap.) a particular division of the earth: the Western world.
  3. the earth or a part of it, with its inhabitants, affairs, etc., during a particular period: the ancient world.
  4. humankind;
    the human race;
    humanity: The world must eliminate war and poverty.
  5. the public generally: The whole world knows it.
  6. the class of persons devoted to the affairs, interests, or pursuits of this life: The world worships success.
  7. a particular class of people, with common interests, aims, etc.: the fashionable world.
  8. any sphere, realm, or domain, with all pertaining to it: a child's world; the world of dreams; the insect world.
  9. everything that exists;
    the universe;
    the macrocosm.
  10. any complex whole conceived as resembling the universe: the world of the microcosm.
  11. one of the three general groupings of physical nature: animal world; mineral world; vegetable world.
  12. any period, state, or sphere of existence: this world; the world to come.
  13. Often,  worlds. a great deal: That vacation was worlds of fun.
  14. any indefinitely great expanse.
  15. any heavenly body: the starry worlds.
  16. bring into the world: 
    • to give birth to;
      bear: My grandmother brought nine children into the world.
    • to deliver (a baby): the doctor brought many children into the world.
  17. come into the world, to be born: Her first child came into the world in June.
  18. for all the world: 
    • for any consideration, however great: She wouldn't come to visit us for all the world.
    • in every respect;
      precisely: You look for all the world like my Aunt Mary.
  19. in the world: 
    • at all;
      ever: I never in the world would have believed such an obvious lie.
    • from among all possibilities: Where in the world did you find that hat?
  20. on top of the world. See  top 1 (def. 25).
  21. out of this or  the world, exceptional;
    fine: The chef prepared a roast duck that was out of this world.
  22. set the world on fire, to achieve great fame and success: He didn't seem to be the type to set the world on fire.
  23. think the world of, to like or admire greatly: His coworkers think the world of him.
  24. world without end, for all eternity;
    for always.

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